We are working on various projects that involve e-commerce. Having good content and a great website structure is important for this so it will show up nicely in all the search engine results and will be linked to by many people. I have some experience with building a web app so it displays nicely for Google but I decided that I needed to know more. Especially how users and search engines react to certain content and site changes.
If I need to learn something, I need to learn it the practical way. Oh of course I read books and tutorials for all the nice tips and best practices but actually experiencing the thing you’d like to research is the best way of learning something because you can tweak things fase and see how it comes out.
Regarding the e-commerce/SEO thing I decided to set up a “fake” website where the visitor can search for books and see where they can buy it online, hopefully for the lowest price. This however, is not a required thing. The goal is to see how people reach the website and if they actually use the referral links to order the books. And of course, how I can improve these sort of things.
To be certain: this is not a new web concept that is providing a great service for the user of finding and buying books. It’s a bad-ass affiliate site because I want to know if they work and how they work because I’ve heard of a lot of these sites and apparently they somethings work really well.
The website in question is Bestel het Bij. I’ve already had some conversations with people around and the next focus will be: adding dynamic content and quality content.
